AIDA

Analytics – Collect customer behavior data, perform multivariate test, track campaigns & goals.

Track data relating to the activity of all visitors on the site. What actions they perform, how much they engagement with your side & the kind of experience they enjoy.

Insights – Analyse campaigns, goals, content & experiences

Analyze the collected information to better understand the behavior of customers.

Decisions – Test, measure, decide; segment customers and personalize based on customer experience.

Use gathered insights to improve visitor’s engagement and provide them with targeted & personalized content to address their specific needs.

Automation – Create automatic communication flows that are relevant for each customer.

Use automation to have individual conversations with each visitor according to visitor’s behavior.

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