Analytics – Collect customer behavior data, perform multivariate test, track campaigns & goals.
Track data relating to the activity of all visitors on the site. What actions they perform, how much they engagement with your side & the kind of experience they enjoy.
Insights – Analyse campaigns, goals, content & experiences
Analyze the collected information to better understand the behavior of customers.
Decisions – Test, measure, decide; segment customers and personalize based on customer experience.
Use gathered insights to improve visitor’s engagement and provide them with targeted & personalized content to address their specific needs.
Automation – Create automatic communication flows that are relevant for each customer.
Use automation to have individual conversations with each visitor according to visitor’s behavior.